Top 5 Beauty Retail Apps on Android in Middle East Q3 2025

In the third quarter of 2025, the beauty retail app market on Android in the Middle East showcased varied performance across the top five applications. Here's a closer look at the trends in weekly downloads and active users, based on data from Sensor Tower.

Deraah | درعه, published by COMPANY DERAAH FOR TRADING, experienced a remarkable surge in weekly downloads. Starting at 1.6K in mid-July, downloads skyrocketed to approximately 129K by mid-September before settling at around 25.5K by the end of September.

Nice One | نايس ون saw a steady increase in both downloads and active users. Weekly downloads climbed from 9.4K at the start of the quarter to a peak of 21.8K in early September. Active users also grew from 203K to 261K by the end of the quarter.

Sephora UAE: Beauty, Makeup demonstrated consistent growth in downloads, which rose from 2.6K in early July to 12.2K by the end of September. Active users increased from 28.8K to 38.4K over the same period.

Wonder Beauties had a modest presence with downloads fluctuating between 92 and 303 throughout the quarter.

Finally, عساف | ASSAF saw its downloads rise from 2.7K to 6.2K by mid-September, before decreasing to 3.2K by the end of the quarter.

For more detailed insights and analysis, visit Sensor Tower.